Cesar Toledo, 60, prepares to hang a purple cloth as Elvia de Toledo, 57, hangs a poster at the entrance to their shop. The Toledo family has owned a tailoring business in Jocotenango, Guatemala, since 1992, specializing in fabricating outfits for Cucuruchos, a name given to Catholic faithful who carry the large floats during the World-renowned Lent and Easter celebrations both in Jocotenango and Antigua. Due to the COVID-19 pandemic, the Guatemalan government has cancelled all Holy Week celebrations, and the family-owned business is on the verge of collapsing. This year they are focusing on sewing and selling face masks in order to have an income. Their home business is near Jocotenango's San Felipe de Jesus Sanctuary, the city's most sacred Catholic Church. As practicing Catholics, they create a small altar in front of their shop every year during Holy Week, colored according to the traditions. Today, Holy Wednesday, the altar is mostly purple and decorated with Statice, Chocón, and Nazareno flowers. Their mannequin, named Willy, is dressed according to the garb that would be worn by Cucuruchos on this day if the Holy Wednesday procession were to take place in San Felipe de Jesus. Jocotenango, Sacatepequez, Guatemala. April 8, 2020.